EMAIL MARKETING CAN KEEP YOU TOP-OF-MIND WITH CUSTOMERS.
Email MarketingEmail remains one of the sharpest tools in the marketer’s toolbox. Through newsletters and updates, you can stay top-of-mind and provide value to your audience; and timely offers can drive sales.
Emails should be concise and convincing, mobile-friendly, and attractively designed. With so many customer touch points, it’s also important to have a coherent strategy that includes integration with your customer relationship management (CRM) system.
- Design newsletters and emails.
- Write effective copy.
- Manage monthly mailings.
- Integrate with ExactTarget and similar marketing automation systems.
- Share data with your CRM and online assets.