Microsoft healthcare industry blog
Microsoft created a series of thought leadership blogs around a single theme, digital access, across three public sector industries. To meet its deadlines, the company needed a seasoned writer to interview a senior subject matter expert (SME) and to draft a healthcare industry blog that would fit transparently into the series.
Resources Online assigned a senior writer with blogging experience to the project. To prepare for the project, the writer reviewed previous posts in the series, along with blogs by the SME, a Microsoft healthcare marketing director. After interviewing the SME, the writer drafted a blog in a complementary writing style, locating and incorporating relevant data to support the key points. The blog fit seamlessly into the series and met the team’s search placement objectives.