The search engine optimization (SEO) process helps to ensure that your content is accessible to search engines and that your topics match your audience’s search terms. Having someone available, whether a consultant or a staff member, to advocate for SEO as part of your production process will reap rewards such as more visits to your website from people actually interested in your products, services, or organization.
Search problem
The marketing manager for a product at global technology company, henceforth referred to as Brand X, engaged with Resources Online to improve the product’s visibility in Google search results for very competitive terms and to increase the percentage of traffic coming from organic search. (Organic search is the results the search engine delivers based on relevance versus results listed because they were paid for, i.e. ads. Users trust organic search results more than paid results.) The company’s content development processes at that time did not include SEO considerations. Content was marketing-driven and lacked keywords. The details of basic on-page optimization—including metadata, image optimization, and other considerations—were left up to the developers who didn’t have SEO training or, worse, to nobody. The company’s website structure was also not search-engine friendly.
SEO approach
Resources Online started off by conducting keyword research on the product to understand how customers were searching for similar products and services, using generic terms, synonyms, and related terms. We then updated the webpages to include the most popular terms. This helped to ensure that the actual page content matched searchers’ queries. Throughout the process, our SEO specialists educated the Brand X marketing team about what search engines look for in terms of content length, topics, and substance, and we explored how to best meet those needs.
With a scheduled site redesign in the works, we also took the time to remove spider barriers and to make the site search-engine friendly. Spiders are code the search engines use to check pages on a website and identify and pull information that is then used by the search engine algorithms to deliver search results. If the spiders can’t effectively crawl your website and find key information, it negatively affects your site’s rankings.
Search engine results
Ranking. By knowing which high-volume keywords were important to track, we were able to refine and re-focus tracking of search rank. Year over year, the number of tracked business-critical generic keywords showed improvement in Google search results as follows:
- 100%: The number of keywords in position #1 doubled.
- 39%: Keywords on page 1
- 35%: Keywords on pages 1 and 2
- 20%: Average position of all tracked keywords
Organic traffic. By revising metadata to make it more compelling and user-focused and by adding keywords, Brand X experienced the following traffic improvements:
- 30%: The number of sessions from organic search engines
- 25%: The number of new users coming to the site
Conversions. Better keyword targeting brought more qualified searchers to the site:
- 54%: Purchase page clicks
- 98%: Product trial sign-up page completions
- 150%: Demo sign-up completions from organic
Configuration. We worked with the development team to:
- Ensure that international content was delivered to the correct country or region, by applying hreflang tags.
- Eliminate duplicate content, through the use of canonical URLs.
- Capture link equity, by converting unnecessary 302 redirects to 301s.
Indexation. We added sitemap.xml files and removed spider barriers, thus allowing more pages to be indexed and found through search.
Building a strong SEO foundation and doing the ongoing SEO work takes time, persistence, and education, but the impact on traffic, discoverability, and conversions can be enormous. Ultimately drawing the right traffic to your site can result in the downloads or sales that directly impact your bottom line.


Nice article a large number of SEO agencies do not seem to understand SEO only only improves impression, tuning meta titles and descriptions to get the best balance between good SEO and compelling text to entice the read to click through is the only way to turn impression in to visitors
Some search engines have alѕo reached out too thеe Searcɦ engine
optimisation sector, and are freգuent spⲟnsors aand guests at Seaгch еngine
optіmisation conferences, chats, and ѕеminaгs.
Yes, Metadata is very important for good click through rates and people tend to forget this when they only focus on the SEO value of meta data. In fact, the reason it is valuable for SEO is because it is a click through factor, not the other way around. It’s better to cram fewer keywords in your Meta and make it legible and good enough that a reader would want to find out more, instead of targeting more keywords and getting traction for none.
SEO is quite a complex and time-consuming process. DIY methods are not the best unless you are a well-experienced SEO up-to-date on the latest trends in the industry. Great article! Thank you.
It;s another one . Glad to know something . Nice articles focusing by step by step case study . useful information for getting visitors perfectly soon. Search engine ranking factors is very important to know . Thanks !
Lack of information nobody can write on difficult subject, so you have complete information and skill on this topic because it is well written and good for readers.
You information is valid and also well written article. All people will get good benefit from your information and must share on social media too.
We have happy to see your well written article on main topic so please write on also other good topics which will provide us more information.
You have done good information on this article and i feel you have good knowledge on his topic. please write on other topics related to this niche.
Thanks
As a professional copy writer, I do a lot of content writing online, and then it is optimized by SEO experts before it is uploaded. High quality content in combination with accurate SEO techniques will definitely increase site visitors.
You have written well on above topic and also thanks for sharing with us.
Nice article a large number of SEO agencies do not seem to understand SEO only only improves impression
Are you looking latest news must follow news on wowyar which will give you everything which you want,
wowyar
The ROI a business owner can receive from the money they invest into a solid marketing plan will more than awaken them to the fact that not all SEO companies are created equal. You must really know what you’re doing with SEO for it to be effective! Sure, there are organic things every business owner can do to help things along, but real growth will happen when you invest in a professional team.
Hey, such a very helpful blog. Windows Contact Number UK
Thanks for the blog…really interesting and helpful factors to be a better blogger…..thanks for sharing your experience…
Nice post , thank you for sharing the blog, its very interesting and informative blog.
Awesome post thank you for sharing this information. This is very much useful for me.Mcafee Antivirus Technical Support
“SEO” now a days need of hour.. and information shared by you will be helpful for that. will be looking forward for more…
You had well covered all necessary info.
Regards
Parry
Hello..!! Folks
I am really thankful to you for sharing such useful info.
Hope you are sharing the same in future.
Thank’s for share BETTER SEO TRANSLATES
No matter the location you are in, you can definitely find that is available and which will come as fast as possible, as you get to choose the hour and how much time you want to be together.
Very informative learned alot from that Order and Send Online Fresh Flowers. Same Day Delivery
Thanks for sharing amazing and important information .
very nice article .
Very nice information, thanks a lot!
No matter the location you are in, you can definitely find that is available and which will come as fast as possible, as you get to choose the hour and how much time you want to be together.
Very interesting post
Thank’s for share BETTER SEO TRANSLATES
thanks for sharing this valuable information.
that was perfect . Thank you very much for this full article
هک تلگرام
I got this post while searching for some related information on blog search.Thanks for giving useful information.
Are you searching good web hosting companies info view detail
Bring the body temperature down thereby fighting the fever and decreasing body ache. so use butalbital drug. order fioricet with visa
Thanks for sharing.
Thanku for valuable post. 1866-244-9314
https://www.surveymonkey.com/r/RCKJFD2
I would request you to have a look at our http://www.riturai.in for some fun…!
This is a great article and I definitely agree with all of these Thanks for sharing our company provide a quick and easy to find a Doctor, Health Specialist and Medical Consultants way for users to search. Accurate information helps them make the right choice for their medical needs.
SuperCarsViaBTC is a marketplace where people can exchange their supercars via BTC. We help owners in auctioning their cars and help them to get a win-win deal for their supercars. A new car is revealed every month which will be available for exchange with BTC.
At CareerSocially, we believe an extraordinary amount of value and insights is being in lost in traditional way of hiring.
That’s why we set out to create technologies that unify Talent Search and Planning
http://www.careersocially.com
Nice post. Thank you for sharing such a effective information with us. You may also check – http://mintok.com
find latest tips of study news from this link
Bangalore Escort Online
thanks for sharing
Thanks for sharing this interesting article. Your article is very informative and helpful.
Thanks For shharing this interesting article
thank you for posting this article i have learned so many things from this article keep on posting the article
thank you for posting this article
awesome post about seo tips, and how to use seo technique to improve online presence all are explained in detail here. thanks for sharing. how I can connect to you for new update on your blog.
Book Rann Utsav tour packages online and celebrate white desert rann festival at Kutch, Gujarat. Book your rann utsav trip now.
Thanks for Sharing Your Thoughts!
Brilliant content 😉
Great post!! I really like information that you share.Thanks for sharing awesome post. All of information that you share are relevant and useful.
Hope you are sharing the same in future.
Very informative article. Thanks for sharing!
Thanks for Sharing Your Thoughts! Your topic is very unique and informative for readers
First of all i am saying that i like your post very much.I am really
impressed by the way in which you presented the content and also the
structure of the post. Hope you can gave us more posts like this and
i really appreciate your. auto shippers
thanks u so much for posting
Well, I agree with your points. Actually, I am stuck at a stage where my traffic is not increasing. I duly got 10K to 11K traffic on my site, but not it’s not increasing. Can you tell me something about this?
SEO is really very effective for digital marketing which can boost your business.. Good choice of topic..
Online travel booking websites
wow! amazing article, seriously helpful
here to glad for reading your post, it’s very helpful for us. can we also use some traffic generating tools like 10k Hits for increasing a traffic?
dallas seo consultants Plano
great collection thank you!
You have mentioned really good stuff related to the SEO. Through effective SEO techniques, more people can reach to a website that means more traffic and result in more order or views.
Superb job.
Your selection of topic is very good and also well written. Thanks for sharing. I feel like all your ideas are incredible! Great job!!!
Great post! Thanks for sharing… 🙂
http://www.christianevidence.net
10% ExtraOff & use discount code 10PLUS10. Free Product for Buy Adult sex product from http://adultsextoyindia.com/& free DeliveryFor more detail Call -9681701229
Your selection of topic is very good and also well written. Thanks for sharing. I feel like all your ideas are incredible! Great job!!!
Thank’s for sharing the informative article.
Rann Utsav is known as festival of Gujarat at Kutch, Book Rann Utsav tour packages online and get best deals on rann utsav trip.
Nice Post… Thanks for sharing this information.
I personally like your post; you have shared good insights and experiences. Keep it up.
Great Information,it has lot for stuff which is informative.I will share the post with my friends.
Hey
If you are opening a wholesale clothing shop online, you might as well include clothing for men in your merchandise. Men, too, require some shopping for trendy apparels contrary to many opinions. Though, generally, women are more fashion conscious and have more inclination to splurge on the latest styles in clothing and accessories, men’s fashion is catching up so quickly.
Read More: Genius Dress
Thank you for valuable post
Thanks for sharing with us.. it very useful do follow blogs