Business challenge:
At Resources Online, we’ve been at the forefront of Content Management as the discipline has evolved over the last 10 to 15 years. When Erik Hartman, editor of Information Management Best Practices, Volume 1, approached us with the challenge of encapsulating and sharing some of our hard-won learnings, we agreed to contribute a chapter, "Managing Media Creation to Meet Business Requirements," to the book. Our goal was to outline the questions to ask and the processes to follow to maximize the value of media created for a business by ensuring that the deliverables address clear business goals.
Challenge met.
In “Managing Media Creation to Meet Business Requirements,” we outline the steps and business considerations at each stage of a media project, including:
- Requirements
- Skills
- Audiences
- Execution
- Measuring results
We also include a section on managing for massiveness—advice for when the deliverables may number in the tens or even hundreds of individual assets. Our discussion is not just theoretical—it is thoroughly grounded in and distilled from our real-world experience and success in producing media assets under many circumstances over the years.
You can download and read the chapter for free here.
Or preview and order Information Management Best Practices, Volume 1 from the Information Management Foundation.
Managing media creation to meet business requirements