Microsoft marketing best practices

Business challenge:

To support consistent quality improvement in its marketing operations across the company, Microsoft Corporation invests considerable resources to identify and document marketing best practices. The challenge for Microsoft is to quickly and continuously identify, evaluate, and document emerging best practices in the face of changing internal developments and rapidly evolving external market forces and to then roll these best practices out across the company and to marketers in the field.

For several years, the Microsoft Central Marketing Group (CMG) has turned to Resources Online to collect best practices, identify and resolve conflicts in those practices, and integrate them into logical, well-organized documentation that meets the needs of marketers throughout Microsoft and in Microsoft subsidiaries worldwide.

Challenge met.

From a dizzying multitude of websites to a single, current, multifaceted best practices portal, Resources Online successfully developed the content architecture for the Microsoft marketing best practices intranet site. On this site, Microsoft marketers worldwide—at all levels—can access and share best practices to achieve marketing excellence. Resources Online continues to support this site, and Microsoft Corporation relies on us to continuously capture current marketing practices company-wide and to define and document the corresponding best practices.